This session is intended to discuss OBIEE as it relates to financial services. It was nice to see as much demo-ing as they did. It was also nice to see more of the features of OBIEE highlighted, especially the ability to create a very useful semantic view of the data that users can understand.

Room was full. About 200-300 people. Standing room only.

Dan Blankenship on FSI user group board - was also in pervious session. He introduced Steve Burns, who is on the Financial Services team at Oracle.

Session started by querying the audience. Most of attendees raised hands when asked if used PeopleSoft for back-office. Only a couple who used eBusiness suite.

OBIEE plus.
The session began by introducing OBIEE plus as the technology platform for providing anlaytics in this area. Steve started by talking about semantic model in OBIEE. Put logic into semantic layer.

Listed Golman, Wachovia, Axa as organizations using OBIEE. Leverage investments you've made in data source.

Talked about strategy of bringing together hyperion, peoplesoft and other acquisitions. (Operational BI, Enterprise perormance management, transaction systems). With the addition of the ability to access Essbase content within an OBIEE meta-model, this tool is now able to bring all this together for a single, cohesive solution that encompasses the different back-office systems.

Solutions Space
Steve, then went on to cover more about how they think about financial services from an analytic application perspective. Financial services organized into 4 areas: profitability, performance, risk management, and compliance. Below are some of the notes that I captured for a few of these areas:

Profitability
Used Fidelity as an example company that looks at customer profitability.

Showed screenshots with lots of charts and supporting details. Very analytic focused gtoing from high level to lower levels.

Credit suisse was listed as customer of OBIEE as well.

Risk management
Goldman Sachs, Credit Suisse and Bear Stearns listed as users of compliance solutions.

Features and Functions
They quickly went into a demonstration of a few of the areas and how the content that they're putting into OBIEE can solve many of these business poroblems.

Pervasive information delivery

• interactive dashboards
  
• ad-hoc query
  
• detections and alerts
  
• production reporting
  

Pervasive delivery

• financial reporting
  
• office
  
• disconnect and mobile anlaytics
  
• desktop gadgets
  

They also made a lot about the ability to drill from a report or analysis back into the transaction system. This feature is very similar to what we've blogged about for PeopleSoft reporting tools. I wonder if they've thought about taking this to the next level (like hoverboards)?

They moved on to demo drilling from report into more detail (starting from dashboard). Because they've pre-defined the path, they call this guided navigation.

They moved on to show how a user could start with a dashboard, extend a report, and add it to a personal dashboard. They didn't cover the administrative aspects of people creating their own dasboards, but it was cool seeing them do it. The functional area demonstrated was payables, where they started with 2 gauges and then drilled from one of them into a report.

The continued by demoing modifying the report (adding a chart). They then showed creating a new report and adding it to a dashboard. Positioned that business users can do this (do not need to get IT involved).

Summary
This was one of the better OBIEE presentations I've seen. One area I'd like to see more is a comprehensive story about how people will be able to snap these new applications onto their existing ERP solutions. This may not make sense in this presentations, but I believe that one of the primary factors in making a purchasing decision for OBIEE versus the products sold by other BI vendors is the effort to get it up and running (and really demonstrating to folks how these new applications are going to provide a seamless integration with their existing solutions... right now, I see a lot of hand-waving going on instead of showing exactly how this will work across data models of different releases of Siebel, PeopleSoft, and e-Business suite).

Labels: 2008, Collaborate, Events